Monday, July 30, 2012


I had the pleasure of attending the Fall 2012 Preview for an exciting (relatively) new fashion designer, Jaeyoon Jeyong.  Jeong studied fashion design at Drexel University and interned with Jean-Charles de Castelbajac in Paris before launching his own fashion line. The event was organized by PR powerhouse, Rakia Reynolds of Skai Blue Media.

Jeong opened his store in July 2009 showcasing his collection of contemporary menswear and womenswear. The store, located in a trendy Nolita (NOrth of Little ITAly) neighborhood at the corner of Spring and Mott Streets in NYC, is a sleek contemporary space to match this Korean native's design aesthetic.   

His Fall collection features modern yet trendy basics for business wear ranging from cotton button downs and blazers to wool trousers for men and a wider range of options for women from skirts to jumpsuits and rompers. The main focus for womenswear is dresses with an upscale array of cashmere and wool outerwear, including fox- and rabbit-fur lined styles.

There will be much more to come from this exciting designer.  To preview the line, click here.

Keep watching...

Peace and Blessings,

Photos courtesy of,